This program was designed for LA MER’s client experience sessions accompanying the presentation of The Rejuvenating Night Cream. Across two days, it brought together brand introduction, ikebana experience, and individual feedback in a small-group format.

Although a shorter session had initially been requested, the structure was revised in advance in consultation with the client so that each session could allow deeper engagement, closer observation, and more meaningful individual exchange.

Five sessions were ultimately conducted, with each session designed for an intimate group setting of around ten participants. The response suggested that the program functioned not only as a customer-facing brand experience, but also as a cultural and perceptual one.

Each session began with an introduction by the brand team, followed by a transition into the ikebana experience. Participants then created their own arrangements, after which I offered direct adjustments and feedback in response to the pace and atmosphere of each group.

The sessions were framed around the idea that engaging with one’s skin through skincare can resonate with the attentive observation of plants. Rather than approaching skincare only as habit or result, the experience was shaped to encourage attention to change, vitality, texture, and perception.

Staff present during the sessions also expressed interest in adapting the format internally, suggesting that it held potential not only for customer-facing events but also for educational or team-oriented applications.

スキンケアを通じて肌とコミュニケーションを取ることは、
植物を観察することとどこか似ています。

植物はそれぞれの土地環境に適応した姿で生長し、
季節ごとに異なる表情を見せてくれます。

今回のセッションでは、スキンケアという行為を単なる習慣や結果としてではなく、
肌の変化に触れあい観察する時間として捉え直してもらえるよう心がけました。

白とグリーンを基調に構成された植物たちは、
夜と昼、循環と健やかさといった感覚を
空間の中に静かに滲ませていきます。

いけばなを通して、触れること、観察することそのものへと
意識がひらかれていくことを願って構成しました。